Apple has a vice grip on information on their products and company as a whole. The media cover Macs far more than PCs despite OSX being outnumbered 12-1 by Windows.

This leads to the question “why does market share only matter some of the time?” There are few major reasons that OSX is viewed as a success while Windows Phone isn’t. But OSX’s 7.35% is also tiny compared to Window’s 91.07%, not as tiny in comparison, but still tiny. Windows Phone’s 2.7% is miniscule compared to iOS’s 18.3% and Android’s even bigger 78% (which combine to make up over 96% of the mobile market). To get the obvious out of the way, OSX’s 7.35% is almost three times bigger than 2.7% which is what Windows Phone holds but there is still a massive gap between both of these operating system’s market shares and the big fish in their respective markets. In contrast to negative comments about Windows Phone’s market share, it seems much less common to hear someone negatively speak of Mac OSX even though it only holds a 7.35% market share of operating systems according to NetMarketShare. But market share seems to only be an argument made in select instances. After all, Windows does only have 2.7% of the mobile and tablet market share according to IDC.

There is some credibility to that argument. Most people probably connect a combination of factors to success, or to failure, and one term that gets thrown around a lot when referring to Windows Phone as a failure is ‘market share.’ While there are other complaints about Windows Phone, it’s almost impossible to look at a comment section speaking negatively of it without seeing that term. While one company or individual may value the quality of the product the most, another may value profit margins. Success is measured in many different ways. Reputations are hard to make and easy to break.Apple computers are associated with iPhones and iPads as part of a brand.

Market share windows vs mac